Strategic Priorities

To achieve its core business objectives, Dairy Australia annually develops and reviews a set of strategic priorities, which it uses to guide investment in its current projects.

These Strategic Priorities are:

• Strategic Priority 1: Profitable dairy farms
• Strategic Priority 2: Capable people
• Strategic Priority 3: Trusted dairy industry

Dairy Australia invests across the dairy supply chain, identifying the best opportunities for collective action.

Investment by Strategic Priority

Strategic Priority 1: Profitable dairy farms

This Strategic Priority includes:

• Pre-farm gate programs to improve the profitability and resilience of dairy farms
• Post-farm gate programs to find the right markets for dairy products and ensure organisations can sell without undue restrictions

Strategic Priority 2: Capable people

Sourcing the people and skills the industry needs to grow is a key issue. People are key drivers of productivity. Issues such as generational demographics and regional differences create challenges and opportunities.

This Strategic Priority includes:

• Attracting, transitioning and retaining capable people
• Industry education
• Regional operations and extension
• Accelerating the extent and rate of adoption by farmers of industry standard farming practices, new ideas and technology, particularly those which are the result of DA's investments in research, development and extension
• Workforce strategy and planning

Strategic Priority 3 - Trusted dairy industry

This Strategic Priority includes investments that promote products and reputation and creating knowledge and insights into the industry, including:

• Industry and community marketing
• Industry risk and reputation management
• Knowledge and insights

For more information on our performance on each of these priorities, please visit the Our Performance page. Or download our latest Annual Performance Report below.